Inconclusive
Low confidence
Testimonials on Product Page (Online.metro-cc.ru)
In this experiment, the presence of customer reviews were A/B tested on product pages of an online grocery store. Impact on adds to cart and sales was measured. (The expert was ran as a reverse/removal, but was inverted here to match the pattern).
Hypothesis
If we add customer testimonials to product pages, then purchase conversion rates will improve because authentic peer reviews reduce uncertainty and validate the purchase decision
Why This Works
Key Learnings
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