Winner
Low confidence
Zalando: Product Page — A/B Tested Company Logos And A Smaller Add-To-Cart Button
Zalando (Germany) has been experimenting with at least two interesting cascade variations on their product page. Both of these variations seem to have been rejected which is consistent with other evidence in favor of larger buttons.
Hypothesis
If we test a similar change on our product pages as Zalando tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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