Winner
Low confidence
Amazon: Product Page — Product Reassurances
Amazon (Canadian) recently ran this A/B test where they added these three little reassurances on some of their products. This experiment is similar to the maturing Benefit Bar pattern that addresses common objections to a purchase.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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