Inconclusive
Low confidence
Pay Later on Product Page
In this experiment, a Klarna buy now pay later badge was added to the PDP. It was added above the paypal buy now pay later badge in the benefit section below the ATC button. Impact on adds to cart and sales was measured.
Hypothesis
If we prominently display buy-now-pay-later payment options, then conversion rates will improve because reducing upfront payment commitment lowers the financial barrier to purchase
Why This Works
Key Learnings
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