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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: A/B: Expanded plan details upfront vs.

accountaccount
High confidence
Test Idea

Test: These recommendations apply across all three brands ([company], and Direct Ener...

accountaccount
High confidence
Test Idea

Test: Billing Clarity: Transparent billing forecasts and clear indication of any changes in billing due to...

mobile
Medium confidence
Test Idea

Test: Terms and Conditions: Many interviewees scanned rather than read the terms and conditions due to the...

mobile
Medium confidence
Test Idea

Test: Prototype Flaws: Some interviewees encountered issues with the prototype, such as flipping of auto-s...

mobile
Medium confidence
Test Idea

Test: Service Overlap: A common issue was the lack of clear options for overlapping service dates between ...

mobile
Medium confidence
Test Idea

Test: Missing iconography for data grouping

mobile
Medium confidence
Test Idea

Test: Consider incorporating these elements into Option A

mobile
Medium confidence
Test Idea

Test: Clear status indicators (green/bold “Charging”)

mobile
Medium confidence
Test Idea

Test: Add cost/billing information display (User 2 request)

mobile
Medium confidence
Test Idea

Test: Consider adding charge limit indicators (User 5 - Tesla owner expectation)

mobile
Medium confidence
Test Idea

Test: Make “Updated X min ago” text more prominent (User 10 feedback)

mobile
Medium confidence
Test Idea

Test: Conclusion:⚠️ Partially, but with significant uncertainty.

productpdp
Medium confidence
Test Idea

Test: Avoid injecting promotional content during this experience and only add features relevant to their e...

mobile
Medium confidence
Test Idea

Test: Scaling for future features: Customers greatly valued the straightforward, service-relevant tasks pr...

mobile
Medium confidence
Test Idea

Test: There's an opportunity to either request feedback or introduce a new entry point, preventing users f...

mobile
Medium confidence
Test Idea

Test: 100% Completion: When customers finish account setup, they encounter a dead-end experience: the comp...

mobile
Medium confidence
Test Idea

Test: Customers expected to be able to update their preferences here even if they did chose to opt-in.

mobile
Medium confidence
Test Idea

Test: Always show App settings (Push notifications and FaceID): In the prototype logic these app settings ...

mobile
Medium confidence
Test Idea

Test: Keep doing what y'all are doing.

general
High confidence

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