1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test: Optimize filtering load time Optimize filter functionality to avoid slow loading times, as reported ...

Medium confidence

Test: ISSUE RECOMMENDATIONS Improve plan scrolling on mobile Address usability issues with mobile scrollin...

Medium confidence

Test: Focusing on improving plan comparison and improving expectations upfront will lead to more qualified...

Medium confidence

Test: Resources | Clarify the purpose of each section or combine them | Overlapping content created unnece...

Medium confidence

Test: Reduce the possibility of accidentally viewing the residential product chart from the SMB landing pa...

High confidence

Test: Having access to shared insights would allow the business to understand the full scope of the feedba...

High confidence

Test: This could allow all teams to see business wide efforts, ensure a proper governance structure, and s...

High confidence

Test: Competitor Analysis on various survey tools to determine what other options are on the market that s...

High confidence

Test: It would benefit all teams if the insights could be automatically identified into those team buckets...

High confidence

Test: Ideally, we could find a solution that all teams can utilize and find insights based on their specif...

High confidence

Test: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat...

High confidence

Test: Consider adding a cost-savings visualizer or comparison to camera subscription costs to reinforce va...

Medium confidence

Test: Maintain strong layout and content structure but re-evaluate where the most compelling value props l...

Medium confidence

Test: Clarify reward conditions—especially what happens if users override thermostat settings.

Medium confidence

Test: Improve CTA clarity (“Join Program”)—include a preview of what happens next (eligibility check, zip ...

Medium confidence

Test: Elevate visibility of the smart thermostat + doorbell camera offer—participants often missed it.

Medium confidence

Test: Inconsistency: We have many other plans with Auto Pay discounts, but don't feature Auto Pay as the m...

High confidence

Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...

High confidence

Test: We don't mention this until they're on the Personal Information step of online enrollment.

High confidence

Test: Low Auto Pay Provide additional information upfront that this price will only apply if they keep Aut...

High confidence

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