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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Inability to see full payment amounts or due dates, leading to confusion and pot..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Slow performance and technical issues with the app, including long response time..."

layouthomepage
Medium confidence
Test Idea

Test: Address "High and increasing electricity bills, with some customers experiencing bills th..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Perceived Indifferent Treatment: A long-term customer felt treated like a new cu..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Lack of Communication: A customer noted not receiving emails for paperless billi..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Technical Glitches: Customers experienced technical issues such as login problem..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Poor User Experience: Feedback included descriptions of the website as "useless"..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Inadequate Confirmation: There's a lack of confirmation numbers for online payme..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Frustration with Account Setup: Several customers encountered problems setting u..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Difficulty in Website Navigation: Customers reported challenges navigating the s..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Early Termination Fees (ETFs) being charged unexpectedly or unfairly, especially..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Difficulty in contacting customer service, with long wait times and inability to..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Issues with the solar buyback program, where customers did not receive proper cr..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Complaints about [company]'s billing practices, including high bills..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Customers report unauthorized switching of their energy provider to Green Mounta..."

pricingaccount
Medium confidence
Test Idea

Test: Address "A need for regulatory or state intervention to investigate the company's billing..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Difficulty obtaining refunds and credits, with delays and obstacles in receiving..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Frustrations with promotional offers not being honored or correctly applied, suc..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Concerns about unethical practices, potential fraud, security breaches, and iden..."

pricingaccount
Medium confidence
Test Idea

Test: Address "Switch holds and service disconnections affecting customers, including issues wi..."

pricingaccount
Medium confidence

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