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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Medium Auto Pay Ensure the rate details chart also displays the price with and without Auto Pay to f...

formcheckout
High confidence
Test Idea

Test: This would allow users to understand their potential bill clearly before signing up.

formcheckout
High confidence
Test Idea

Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...

formcheckout
High confidence
Test Idea

Test: High Auto Pay Visually display the base price & the discount price so prospects understand the value...

formcheckout
High confidence
Test Idea

Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.

formcheckout
High confidence
Test Idea

Test: Priority Category Recommendation High Pricing Clarity Simplify the presentation of pricing.

formcheckout
High confidence
Test Idea

Test: Let users easily manage or opt out of optional chargesUsers consistently wanted visibility and contr...

accountaccount
Medium confidence
Test Idea

Test: Add contextual tooltips to clarify optional chargesParticipants were most confused by line items und...

accountaccount
Medium confidence
Test Idea

Test: It will never exceed 4 degrees." (note, this is the same recommendation as above) Answer the top com...

productpdp
Medium confidence
Test Idea

Test: Communicate key program details earlier and more clearly Consider adding a visual walkthrough or pla...

productpdp
Medium confidence
Test Idea

Test: It will never exceed 4 degrees." Keep the checkbox towards the bottom of the page right before the C...

productpdp
Medium confidence
Test Idea

Test: You'll get a heads-up and can opt out if needed.

productpdp
Medium confidence
Test Idea

Test: Surface key information earlier in the experience How the program works in detail incentives explain...

productpdp
Medium confidence
Test Idea

Test: Remove the carousel and show key info all at onceMost users didn’t make it through all the steps in ...

productpdp
Medium confidence
Test Idea

Test: Retain Field Groupings from the Redesign

formcheckout
High confidence
Test Idea

Test: Introduce a Progress Indicator

formcheckout
High confidence
Test Idea

Test: Use Supportive Microcopy Between Steps

formcheckout
High confidence
Test Idea

Test: Use clear subheadings to break up long forms.

formcheckout
High confidence
Test Idea

Test: Keep a Plan Summary Visible on the Personal Info Screen

formcheckout
High confidence
Test Idea

Test: Run variants with and without bar chart to validate whether visuals outperform text explanations.

accountaccount
High confidence

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