Loser
Low confidence
Airbnb: Product Page — 3 Button Labels (All Rejected)
Button label tests are easy to setup, including this one that Airbnb ran on their property listing pages. In total we detected that they a/b tested 3 variations against the original control. One month later, all treatment variations were rejected suggesting that the "Reserve" button defended its superior performance.
Hypothesis
If we test a similar change on our product pages as Airbnb rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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