Winner
Low confidence
Etsy: Product Page — Required Field Labels
Here is a very tiny a/b test from Etsy - the marking of two product personalization fields as required using red asterisks. If I had to guess, I'd expect the effect on checkouts was probably very small if any (based on the pattern data so far).
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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