Inconclusive
Low confidence
Conversational Filters on Product Page (Kay.com)
In this experiment, product pages (variant) asked users if they were interested to see holiday gifts with two buttons. Upon clicking "yes", the UI expanded to make another choice in order to see gifts for: Her, Him or Kids. Clicking any of these three would send users to dedicated listing pages with more product recommendations. Impact on sales was measured.
Hypothesis
If we replace standard filter UI with conversational question-based filtering, then product discovery and purchase rates will improve because it mirrors how customers naturally think about their needs
Why This Works
Key Learnings
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