Inconclusive
Low confidence
Fewer Or More Results on Product Page (Kay.com)
In this experiment, a horizontally scrolling set of products was replaced with an expanded and more visible grid of suggested products - enabling more discovery.
Hypothesis
If we change the number of products displayed per page, then product engagement and conversion rates will improve because optimal density reduces scroll fatigue and decision paralysis
Why This Works
Key Learnings
Viewed 6+ times
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