Inconclusive
Low confidence
Page Level Navigation on Product Page
In this experiment, a single inline page navigation (going to external sub pages) was replaced with multiple and repeated inline page navigations (that linked within the same page). Impact on adds to cart an sales was measured.
Hypothesis
If we add page-level navigation to long product pages, then engagement and conversion rates will improve because users can jump directly to the content sections most relevant to their purchase decision
Why This Works
Key Learnings
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Ab Test
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High confidence