Inconclusive
Low confidence
Pattern #34: Open In A New Tab
[company] Pattern #34: Tests whether Open In A New Tab improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to listing, product page types.
Hypothesis
If we A/B test Open In A New Tab on product pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
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Test Idea
Winner
Multiple Steps
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High confidence
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Expected lift: 0%-5%
High confidence
Ab Test
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Test Idea
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Expected lift: 50%-130%
High confidence