Inconclusive
Low confidence
Pattern #80: Persistent Filters
[company] Pattern #80: Tests whether Persistent Filters improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to listing, product page types.
Hypothesis
If we A/B test Persistent Filters on product pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups
navigationlanding
Expected lift: 10%-25%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate
layoutproduct
Expected lift: 50%-130%
High confidence