Loser
Low confidence
Airbnb: Product Page — Auto Suggested Dates In This Failed A/B Test
Not all experiments succeed including this one that Airbnb recently ran on their property pages. Their a/b test was automatically suggesting a next available date below the "Check Availability" button when someone didn't already have any chosen dates. A month later however, the experiment completed and was rejected.
Hypothesis
If we test a similar change on our product pages as Airbnb rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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