Loser
Low confidence
Airbnb: Product Page — Big Property Page Redesign But (Rejected)
Over two months ago I managed to detect this exciting product/property page redesign on Airbnb with at least 17 UI changes. Unfortunately, as hard as the Airbnb team must have worked on these layout improvements, we now can see that the experiment has ended and the old control version (A) remains the better performer.
Hypothesis
If we test a similar change on our product pages as Airbnb rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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