Winner
Low confidence
Amazon: Product Page — One Time Purchase Vs Subscription Experiment
In this experiment captured from a random toothpaste product page, Amazon was testing two separate purchase related defaults. Some visitors would be defaulted to a "One-time purchase" buy box (control version). While others would first see a preselected subscription option, encouraging a recurring product purchase (variation B).
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Test Idea
Winner
Cross-Sell Redesign: Thumbnail Images + Visitor-Centric Copy → +16% Revenue
contentproduct
Expected lift: 10%-25%
High confidence
Test Idea
Winner
Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate
layoutproduct
Expected lift: 50%-130%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
Accordion Layout on Product Detail Page
pdp_optimizationproduct
Expected lift: 10%-25%
High confidence