Winner
Low confidence
Amazon: Product Page — Product Option Selector
Amazon has been experimenting with different formatting of product choice selections. Think of books being customized as hardcover, audio or paperback. Think of product quantities and colors. I've been observing Amazon run a sequence of such similar tests over the last few months and here is one such experiment with at least 3 properties that now have been implemented - hinting at higher optimality.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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