Winner
Low confidence
Amazon: Product Page — Showing Structured Product Details Is Better
Amazon has been seen a/b testing the addition of product details or technical specifications, visibly above the fold. In this captured screenshot for example, we see such technical information as storage size, model numbers and types of interfaces. Interestingly, this change was rolled out when the experiment finished - hinting at a positive probability.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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