Inconclusive
Low confidence
Earliest Availability on Product Page (Finn.com)
A number of copy tweaks were made in this experiment which was flipped around to match the earliest availability pattern (one of the more visible changes). Under this assumption, one of the more visible copy changes is the switch from using a blue "Most popular" tag towards a green "Available from [DATE]". The "available from" is also visible in the other version, except further down and with lower contrast. Impact on adds to cart and orders was measured.
Hypothesis
If we clearly display the earliest availability or delivery date on product pages, then conversion rates will improve because certainty about delivery timing removes a key objection
Why This Works
Key Learnings
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