Winner
Low confidence
Reverb.com: Product Page — UI Redesign Succeeds
Reverb.com ran this site wide stylistic redesign experiment. It involved a number of rather "soft" UI changes involving button, font, and component styles. Fastforward two months and it now seems like it has been rolled out - suggesting that the variation did not hurt to say the least.
Hypothesis
If we test a similar change on our product pages as Reverb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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