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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Error messages and broken links."

layouthomepage
Medium confidence
Test Idea

Test: Address "Problems updating payment methods and setting up autopay."

layouthomepage
Medium confidence
Test Idea

Test: Address "Website bugs, crashes, and slow performance."

layouthomepage
Medium confidence
Test Idea

Test: Address "App not registering new payment methods."

layouthomepage
Medium confidence
Test Idea

Test: Address "Issues with the app and website functionality, including: Inability to pay bills..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Customer Service Accessibility - Customers are frustrated with the lack of acces..."

layouthomepage
High confidence
Test Idea

Test: Address "Cost Concerns - Customers are concerned about the high cost of service and unexp..."

layouthomepage
High confidence
Test Idea

Test: Address "Provider Dissatisfaction"

layouthomepage
High confidence
Test Idea

Test: Address "Billing and Payment Issues"

layouthomepage
High confidence
Test Idea

Test: Address "Problems with reward and discount programs (high renewal rates, no loyalty disco..."

layouthomepage
High confidence
Test Idea

Test: Address "Lack of notifications (prior to due dates, payment confirmations, bill due dates..."

layouthomepage
High confidence
Test Idea

Test: Address "Inability to view past bills and usage information, including historical usage a..."

layouthomepage
High confidence
Test Idea

Test: Address "False advertising and misleading information (e.g., same-day service moves, fixe..."

layouthomepage
High confidence
Test Idea

Test: Address "Website and app frequently slow, unresponsive, or malfunctioning (navigation dif..."

layouthomepage
High confidence
Test Idea

Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."

layouthomepage
High confidence
Test Idea

Test: Address "Unclear and confusing billing statements and charges."

layouthomepage
High confidence
Test Idea

Test: Address "Issues with payment processing (failed transactions, inability to add bank accou..."

layouthomepage
High confidence
Test Idea

Test: Address "Difficulty logging into accounts or resetting passwords."

layouthomepage
High confidence
Test Idea

Test: Address "High electricity bills and rates."

layouthomepage
High confidence
Test Idea

Test: Address "Mentioned in 15 notes"

layouthomepage
High confidence

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