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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Technical Problems Comments mentioning technical issues or glitches experienced..."

layouthomepage
High confidence
Test Idea

Test: Address "Some of our users have rated us as a Promoter (NPS of 9 or 10), yet the comment ..."

layouthomepage
High confidence
Test Idea

Test: Address "The highest trending category for August is around Billing Issues (18%); complai..."

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High confidence
Test Idea

Test: Address "Emotional Distress"

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High confidence
Test Idea

Test: Address "Website/Account Access Issues"

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High confidence
Test Idea

Test: Address "Payment Difficulties"

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High confidence
Test Idea

Test: Address "Desire for Better Payment Options: Customers seek more flexible payment options,..."

layouthomepage
High confidence
Test Idea

Test: Address "Plan and Rate Transparency: Customers feel misled by unclear plan details and wa..."

layouthomepage
High confidence
Test Idea

Test: Address "Billing and Payment Challenges: Customers face confusion with billing, incorrect..."

layouthomepage
High confidence
Test Idea

Test: Address "Technical and Website Problems: Users experience website and app issues, includi..."

layouthomepage
High confidence
Test Idea

Test: Address "Customer Service Issues: Many report poor service, unresolved issues, and diffic..."

layouthomepage
High confidence
Test Idea

Test: Address "High Costs and Rates: Customers are unhappy with high bills, unexpected rate hik..."

layouthomepage
High confidence
Test Idea

Test: Address "Rate and Contract Concerns"

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High confidence
Test Idea

Test: Address "Pricing Concerns"

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High confidence
Test Idea

Test: Address "Customer Service Complaints"

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High confidence
Test Idea

Test: Address "Payment Process Issues"

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High confidence
Test Idea

Test: Address "Technical and Usability Problems"

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High confidence
Test Idea

Test: Address "Loyalty & Incentives: Long-term customers feel undervalued, citing a lack of inc..."

layouthomepage
High confidence
Test Idea

Test: Address "Communication & Notifications: Customers often miss billing due dates due to lat..."

layouthomepage
High confidence
Test Idea

Test: Address "Customers feel trapped in high-rate contracts and struggle to switch plans or pr..."

layouthomepage
High confidence

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