1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Test: Address "Loyalty & Incentives: Long-term customers feel undervalued, citing a lack of inc..."

High confidence

Test: Address "Communication & Notifications: Customers often miss billing due dates due to lat..."

High confidence

Test: Address "Customers feel trapped in high-rate contracts and struggle to switch plans or pr..."

High confidence

Test: Address "Contract & Plan Concerns: Dissatisfaction over higher rates for existing custome..."

High confidence

Test: Address "Website & App Issues: Users report slow loading, payment failures, login problem..."

High confidence

Test: Address "Customer Service: Frequent complaints include rude or unhelpful representatives,..."

High confidence

Test: Address "High Costs & Billing Issues: Many respondents are frustrated by high bills, unex..."

High confidence

Test: Address "The subcategory "How You Can Help" under "Why Go Green" contained the tips, but ..."

Medium confidence

Test: Address "Energy-saving tips were hard to find Many users didn’t associate "Why Go Green" ..."

Medium confidence

Test: Address "Several users assumed all solar-related programs would be under an umbrella sola..."

Medium confidence

Test: Address "The term "Renewable Rewards Buyback" was not immediately clear to some participa..."

Medium confidence

Test: Address "Renewable energy and solar buyback confusion Some users mistakenly clicked "Why ..."

Medium confidence

Test: Address "A few participants mentioned that text and menu options were small and required ..."

Medium confidence

Test: Address "Some users didn’t notice the menu icon (hamburger menu) at first, suggesting tha..."

Medium confidence

Test: Address "Others found the renewal process confusing, particularly when comparing plans or..."

Medium confidence

Test: Address "Customers reported technical difficulties, with some unable to complete their re..."

Medium confidence

Test: Address "1 out of the 5 mobile users had issues scrolling through the plans."

Medium confidence

Test: Address "Trouble with feeling supported: An Illinois prospect struggled with feeling supp..."

High confidence

Test: Address "A TX prospect struggled with ensuring a provider served their specific geographi..."

High confidence

Test: Address "Trouble with feeling informed: A NY prospect struggled understanding the technic..."

High confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations