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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Do we want users to have some sort of conversion, or take an action from this page?

layouthomepage
High confidence
Test Idea

Test: Define what the purpose of this page is.

layouthomepage
High confidence
Test Idea

Test: Address technical issues promptly to prevent user frustration.

layouthomepage
High confidence
Test Idea

Test: Enhance Website and App Functionality: Ensure digital platforms are user-friendly and reliable, with...

layouthomepage
High confidence
Test Idea

Test: Implement better follow-up procedures to ensure customer queries are resolved satisfactorily.

layouthomepage
High confidence
Test Idea

Test: Improve Customer Support: Train customer service representatives to handle issues efficiently, ensur...

layouthomepage
High confidence
Test Idea

Test: Develop robust communication channels to provide accurate and timely updates during service interrup...

layouthomepage
High confidence
Test Idea

Test: Enhance Service Restoration Efforts: Improve protocols for maintaining and updating equipment to pre...

layouthomepage
High confidence
Test Idea

Test: Proactively inform customers about updates and changes to avoid confusion and frustration.

layouthomepage
High confidence
Test Idea

Test: Update and Maintain Accurate Information: Regularly update the [company] website with th...

layouthomepage
High confidence
Test Idea

Test: We will evaluate on what will be most impactful and feasible, but wanted to share full results for t...

formcheckout
High confidence
Test Idea

Test: The Testing Team will incorporate relevant user feedback into our A/B test design.

formcheckout
High confidence
Test Idea

Test: Recommendation: consider the purpose that these serve on these pages and either move them higher on ...

layouthomepage
High confidence
Test Idea

Test: Recommendation: create smaller images for more engagement The Helpful Links section only get about 1...

layouthomepage
High confidence
Test Idea

Test: Most of the users on this page are from Mobile devices (68%), while Desktop users make up 31% The he...

layouthomepage
High confidence
Test Idea

Test: Recommendation: perhaps having the content navigation on the left might be more intuitive for users

layouthomepage
High confidence
Test Idea

Test: The existing filtering is not getting any sort of substantial user interaction.

layouthomepage
High confidence
Test Idea

Test: Most of the users on this page are from Desktop devices (59%), while Mobile users make up 40% The ar...

layouthomepage
High confidence
Test Idea

Test: Recommendation: visually indicate that these are clickable areas or that they can drill down further...

mobile
Medium confidence
Test Idea

Test: Some users called out that they'd like to see certain features that lie within those items, but didn...

mobile
Medium confidence

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