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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: They emphasized the need for more intuitive navigation, especially when switching between daily, wee...

accountaccount
High confidence
Test Idea

Test: Ease of Navigation: Most users find the [company] mobile app generally easy to navigate, although some...

accountaccount
High confidence
Test Idea

Test: Obviously this is just a general information.

formcheckout
High confidence
Test Idea

Test: – Mobile user The plan information is easy but is not complete.

formcheckout
High confidence
Test Idea

Test: – Mobile user Nope, I'm saying strongly disagree because of that at 2000 kilowatt hour mark, nobody ...

formcheckout
High confidence
Test Idea

Test: Quotes: I'm going to say four because again I understand it but I don't want to have to read a whole...

formcheckout
High confidence
Test Idea

Test: Solar Buyback Information: Participants wanted more specific numbers and clarity on solar buyback ra...

formcheckout
High confidence
Test Idea

Test: Content Length: Users preferred a more concise format, like bullet points.

formcheckout
High confidence
Test Idea

Test: In comparison to 2023, there was an uptick here.

formcheckout
High confidence
Test Idea

Test: Users suggested the following improvements to the content: Pricing Clarity: Pricing details consider...

formcheckout
High confidence
Test Idea

Test: Mobile users on average rated lower than Desktop users.

formcheckout
High confidence
Test Idea

Test: To assess the clarity of our plan content, 80% of participants found it easy to understand and 80% f...

formcheckout
High confidence
Test Idea

Test: | | | Decline in visual satisfaction | A/B test a refreshed product chart design that feels more mo...

formcheckout
High confidence
Test Idea

Test: | | | Poor plan comparison on Mobile | Due to lower mobile usability scores, A/B test new plan card...

formcheckout
High confidence
Test Idea

Test: | | | Difficulty scanning content | Bullet out key information in the plan details modal for easier...

formcheckout
High confidence
Test Idea

Test: | | | | | | ISSUE | RECOMMENDATIONS | | | Confusion about pricing | Allow users to change kWh u...

formcheckout
High confidence
Test Idea

Test: Focusing on simplifying content and improving expectations upfront will lead to more qualified leads...

formcheckout
High confidence
Test Idea

Test: Desktop: Surface key terms and post-enrollment details more prominently to reduce reliance on expand...

productpdp
Medium confidence
Test Idea

Test: Tailor Mobile and Desktop Experiences: Mobile: Focus on reducing navigation challenges and improving...

productpdp
Medium confidence
Test Idea

Test: Clearly explain whether the equipment belongs to the user or must be returned.

productpdp
Medium confidence

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