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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Highlight Payment Details: Summarize payment terms prominently, including what happens post-cancella...

productpdp
Medium confidence
Test Idea

Test: Include FAQs that address common concerns, like rescheduling or the installer’s role.

productpdp
Medium confidence
Test Idea

Test: Provide Transparency on Installation: Add a timeline and detailed steps for scheduling installation ...

productpdp
Medium confidence
Test Idea

Test: Address potential concerns like extreme weather or pets directly in the FAQs.

productpdp
Medium confidence
Test Idea

Test: Clarify the "Reduce Your Use" Program: Simplify the language to explain how thermostat adjustments w...

productpdp
Medium confidence
Test Idea

Test: Make expandable sections like "Offer Terms" visually distinct with clear labels.

productpdp
Medium confidence
Test Idea

Test: Improve Navigation for Mobile: Add clear progress indicators to guide users step by step.

productpdp
Medium confidence
Test Idea

Test: Make the Menu More Mobile-Friendly

accountaccount
Medium confidence
Test Idea

Test: Enhance Findability for Energy Tips

accountaccount
Medium confidence
Test Idea

Test: Improve Labeling & Categorization

accountaccount
Medium confidence
Test Idea

Test: Solution: Update the "Contact Us" section to clearly differentiate between [company] sup...

accountaccount
Medium confidence
Test Idea

Test: Address Minor Customer Service Confusion A small percentage of users mistakenly clicked "Contact My ...

accountaccount
Medium confidence
Test Idea

Test: Solution: Add a separate pricing link under "Plans and Services" or rename the existing option to in...

accountaccount
Medium confidence
Test Idea

Test: Rework Pricing Navigation Users expected pricing for renewable energy to be in a dedicated section r...

accountaccount
Medium confidence
Test Idea

Test: Solution: Rename it to something more actionable and clear, like "Sell Back Your Solar Energy".

accountaccount
Medium confidence
Test Idea

Test: Clarify Solar Buyback Labeling Users didn’t associate "Renewable Rewards Buy Back Program" with sell...

accountaccount
Medium confidence
Test Idea

Test: Solution: Add clearer language under "Plans and Services" to guide users.

accountaccount
Medium confidence
Test Idea

Test: Improve Signposting for Renewable Energy Plans Users struggled to differentiate between educational ...

accountaccount
Medium confidence
Test Idea

Test: ✅ Improve Projected Bill Transparency: Add a breakdown of charges and contributing factors with a cl...

accountaccount
Medium confidence
Test Idea

Test: ✔ Improve billing transparency by explaining how projected bills and solar credits are calculated.✔ ...

accountaccount
Medium confidence

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