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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Improve Customer Service: Address the negative feedback regarding customer service by enhancing trai...

layouthomepage
Medium confidence
Test Idea

Test: Review Pricing: Investigate the concerns about high bills and consider reviewing the pricing strateg...

layouthomepage
Medium confidence
Test Idea

Test: Transparency in billing and the ability to easily access and understand usage information and plan d...

layouthomepage
Medium confidence
Test Idea

Test: A more reliable and user-friendly website that accurately reflects customer choices and provides a s...

layouthomepage
Medium confidence
Test Idea

Test: Customers would like to see better loyalty incentives and competitive rates for long-term clients.

layouthomepage
Medium confidence
Test Idea

Test: It appears that while some customers have a smooth enrollment experience, there are notable areas wh...

layouthomepage
Medium confidence
Test Idea

Test: Consider simplifying the process for setting up paperless billing and auto-pay features.

layouthomepage
Medium confidence
Test Idea

Test: Enhance customer communication post-enrollment, particularly regarding confirmation emails and billi...

layouthomepage
Medium confidence
Test Idea

Test: Improve the clarity and variety of plan options during the enrollment phase.

layouthomepage
Medium confidence
Test Idea

Test: Address technical glitches on the website to ensure a smoother enrollment process.

layouthomepage
Medium confidence
Test Idea

Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...

layouthomepage
High confidence
Test Idea

Test: This could be: An annual bill credit or percentage off their bill A percentage off of a renewal rate...

layouthomepage
High confidence
Test Idea

Test: all of which have verification programs we could take advantage of If expanding the Loyalty program ...

layouthomepage
High confidence
Test Idea

Test: Opening this up to more customers, and providing alternative signup methods, would increase the prog...

layouthomepage
High confidence
Test Idea

Test: As of 7/30/24, it's specifically targeting high-value and high-risk customers and users are invited ...

layouthomepage
High confidence
Test Idea

Test: Reward customers existing loyalty by expanding the Loyalty program.

layouthomepage
High confidence
Test Idea

Test: This could potentially increase the visibility of that messaging and understanding of their contract...

formcheckout
Medium confidence
Test Idea

Test: As a phase two, it was mentioned that there might be an additional callout on the first page of the ...

formcheckout
Medium confidence
Test Idea

Test: This would allow a deeper understanding as to the comprehension of various programs or verbiage, wit...

formcheckout
Medium confidence
Test Idea

Test: Should that copy or content update, it would benefit the team to do a user test based on just the co...

formcheckout
Medium confidence

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