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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: As stated in prior meetings, this email will be dynamic and populate more information related to Aut...

formcheckout
Medium confidence
Test Idea

Test: Create a visual within the email or on the first page of the bill that clearly displays messaging li...

formcheckout
Medium confidence
Test Idea

Test: From previous 2023 and 2024 conversations with stakeholders from all brands, this is a list that was...

layouthomepage
High confidence
Test Idea

Test: This would be particularly helpful in cases where users don't remember the email, or no longer have ...

layouthomepage
High confidence
Test Idea

Test: Third-Party login ability - Giving customers an experience that specifically decreases friction, and...

layouthomepage
High confidence
Test Idea

Test: According to this Nielsen Norman Group article, 76% of respondents said they save their passwords on...

layouthomepage
High confidence
Test Idea

Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...

layouthomepage
High confidence
Test Idea

Test: Could also list as an information icon on the tile Update the redemption page to make it clear that ...

accountaccount
High confidence
Test Idea

Test: Perhaps this could lead to deeper insights into the true intention of users visiting this page.

loyaltyaccount
High confidence
Test Idea

Test: We could launch an Exit Survey on this journey, to try to understand why people are exiting and not ...

loyaltyaccount
High confidence
Test Idea

Test: Some users mentioned that they had to scroll all the way to the bottom to see eligibility, when they...

loyaltyaccount
High confidence
Test Idea

Test: Have the button or main CTA, within the top of the page or above the fold, for easy visual and acces...

loyaltyaccount
High confidence
Test Idea

Test: This could also be used by Marketing for Social Media or other landing pages as needed.

loyaltyaccount
High confidence
Test Idea

Test: For users that need additional explanation, we could implement a short video to further explain the ...

loyaltyaccount
High confidence
Test Idea

Test: Test out alternative CTA options for the users, to help explain that there are additional items to h...

loyaltyaccount
High confidence
Test Idea

Test: Think infographic type of stats

layouthomepage
High confidence
Test Idea

Test: Show them what kind of difference they could make at home or in their community by taking action on ...

layouthomepage
High confidence
Test Idea

Test: Could we make this more engaging by offering them something like "how many of these things are you c...

layouthomepage
High confidence
Test Idea

Test: Recommendations could be to create a fun and engaging video with high level descriptions of how user...

layouthomepage
High confidence
Test Idea

Test: Despite being only text heavy on this page, it performs fairly well with exposure.

layouthomepage
High confidence

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