Audience segmentation and personalized experience experiments. See how targeting impacts conversion rates.
Across 12 personalization experiments, 42% resulted in a statistically significant win. Winning variants saw an average lift of +75.6%.
7 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own personalization testing strategy and avoid repeating experiments that have already been run.
Context: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The registration experience on the listing asks too much too soon, causing potential users to drop off.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: A one-size-fits-all product experience underperforms compared to content tailored to the visitor's context and intent.
Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.
Principle: Personalization — even basic segmentation by traffic source, device, or returning vs new visitor
Problem: Visual elements on the homepage aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Coupon and promo code fields on product-listings can distract users — they leave to hunt for codes, reducing completion rates.
Problem: Each additional form field adds friction to the thank you, increasing the chance users abandon before completing their submission.
Problem: Each additional form field adds friction to the signup, increasing the chance users abandon before completing their submission.
Problem: Friction during the homepage process causes users to abandon right when they're closest to converting.
Save your own experiments, get AI-powered test ideas, and build on patterns from 12+ real tests.
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