forms A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for forms.

49

Total entries

27%

Win rate

10

Entry types

49 results

Pattern #92: Already Viewed Label

Pattern #83: Progressive Fields

Pattern #78: Tags, Badges And Structured Information

Pattern #47: Benefit-Lead Labels

Pattern #38: Faded Background Form

Pattern #44: Auto Focused Form Field

Pattern #35: Floating Labels

Pattern #28: Easiest Fields First

Pattern #8: Natural Language Forms

formshome_landing

Pattern #13: Centered Forms & Buttons

Pattern #10: Postponed Modal Forms

Pattern #5: Top Aligned Labels

Pattern #2: Icon Labels

Expected lift: 5%-15%

High confidence

Pattern #1: Remove Coupon Fields

Medium confidence

Pattern #3: Fewer Form Fields

Right Or Left Aligned Forms

Expected lift: 5%-15%

Medium confidence

Forced Action

Expected lift: 5%-20%

High confidence

Single Or Double Column Form Fields

Floating Labels

Field Explanations