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forms A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for forms.

49
Total entries
27%
Win rate
10
Entry types

49 results

Test Idea
Inconclusive

Fewer Form Fields

formscheckout
Low confidence
Test Idea
Inconclusive

Easiest Fields First

formscheckout
Low confidence
Test Idea
Inconclusive

Autodiscounting

formscheckout
Low confidence
Test Idea
Winner

Remove Coupon Fields

formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Inconclusive

Countdown Timer

formslisting
Low confidence
Test Idea
Inconclusive

Add More For Extra Incentive

formscheckout
Low confidence
Test Idea
Inconclusive

Bigger Form Fields

formslisting
Low confidence
Test Idea
Inconclusive

Field Explanations on Product Page

formsproduct
Low confidence
Test Idea
Inconclusive

Postponed Modal Forms on Product Page (Finn.com)

formsproduct
Low confidence