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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Offer personalized renewal reminders that address specific customer concerns (e.g., if a user hesita...

accountaccount
Medium confidence
Test Idea

Test: Provide a side-by-side comparison of their old plan versus their renewal offer.

accountaccount
Medium confidence
Test Idea

Test: Improve Transparency & Communication Ensure that pricing details are fully disclosed upfront (e.g., ...

accountaccount
Medium confidence
Test Idea

Test: Test and optimize the site to reduce drop-offs caused by technical failures.

accountaccount
Medium confidence
Test Idea

Test: Provide a clearer renewal flow with easy-to-understand pricing details.

accountaccount
Medium confidence
Test Idea

Test: Fix Technical and Website Issues Improve website performance and ensure a seamless renewal process.

accountaccount
Medium confidence
Test Idea

Test: Improve communication around price increases to help customers understand why rates have changed.

accountaccount
Medium confidence
Test Idea

Test: Consider limited-time incentives for early renewal to retain customers before they shop elsewhere.

accountaccount
Medium confidence
Test Idea

Test: Address Price Sensitivity Offer loyalty discounts or a price-matching policy to encourage renewals.

accountaccount
Medium confidence
Test Idea

Test: ✅ Add Tooltips for Unclear Terms (Sun Club, Solar Buyback, Energy Savings Program)🏷 Why?

accountaccount
Medium confidence
Test Idea

Test: Add a subcategory or use tooltips to clarify.

accountaccount
Medium confidence
Test Idea

Test: Some users saw them as standard plans, while others expected them in a promotions section.📍 Where?

accountaccount
Medium confidence
Test Idea

Test: ✅ Keep Free Weekends & EV Free Nights under "Energy Plans" but clarify they are promotional offers🏷...

accountaccount
Medium confidence
Test Idea

Test: Users were unsure if this category referred to customer support, smart home products, or savings too...

accountaccount
Medium confidence
Test Idea

Test: Users expect all energy plans in one place, not just green options.📍 Where?

accountaccount
Medium confidence
Test Idea

Test: Plan comparison tool Develop a feature that allows users to compare plans side by side, making it ea...

formcheckout
Medium confidence
Test Idea

Test: Describe who the plan is ideal for Adding additional content to describe who the plan is for could h...

formcheckout
Medium confidence
Test Idea

Test: Opportunity to conduct additional research to identify & prioritize which plans need clearer explana...

formcheckout
Medium confidence
Test Idea

Test: Clarifying plan details Provide clearer explanations of kilowatt usage, autopay discounts, early ter...

formcheckout
Medium confidence
Test Idea

Test: Improve plan card usability Allow users to expand both plan features and rate details simultaneously...

formcheckout
Medium confidence

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