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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Ux Principle
Principle

[DE] Homebase Essentials Study - OE and OAM - Dec 2024

productpdp
Medium confidence
Research Finding
Principle

Final [company] Benchmark Presentation Deck.pdf

formcheckout
Medium confidence
Ux Principle
Principle

[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025

accountaccount
Medium confidence
Ux Principle
Principle

Usability Study Report: Post-Pay & Solar Energy Dashboard Prototypes- Feb 2025

accountaccount
Medium confidence
Research Finding
Principle

[DP] Renewal Exit survey

accountaccount
Medium confidence
Ux Principle
Principle

[[company]] Phase 2 Results: Hybrid Card Sorting

accountaccount
Medium confidence
Ux Principle
Principle

[DE] Research Results: Product Chart Benchmark 2025

formcheckout
Medium confidence
Ux Principle
Principle

[[company]] Phase 3 Results: Redesign Usability Test [Mobile + Dekstop]

accountaccount
Medium confidence
Ux Principle
Principle

[DE] SMB LP Usability Study

formcheckout
High confidence
Ux Principle
Principle

[company], HBE Integration in User Experience, Research Study ([company]).pdf

productpdp
Medium confidence
Ux Principle
Principle

([company]) Deposit Page ‘Pay Later’ Option Test

formcheckout
Medium confidence
Research Finding
Principle

Wheelock Feedback Survey - Internal

layouthomepage
High confidence
Ux Principle
Principle

[company] DoD Page Redesign [Mobile + Desktop]

productpdp
Medium confidence
Ux Principle
Principle

[company] OE ID Verification Study

formcheckout
High confidence
Ux Principle
Principle

[DE] Plan Details Clarity

formcheckout
High confidence
Ux Principle
Principle

BillShock: Bill Walkthrough

accountaccount
Medium confidence
Research Finding
Principle

April 2025 Wheelock Insights - All Brands

layouthomepage
High confidence
Ux Principle
Principle

DoD App & mobile web study June 2025

productpdp
Medium confidence
Research Finding
Principle

May 2025 Wheelock survey all brands

layouthomepage
High confidence
Ux Principle
Principle

[company] A/B Usertesting Study Report: Personal Info Screen [Desktop + Mobile]

formcheckout
High confidence

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