Skip to main content

1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Research Finding
Principle

[company] 1Q24 Mass Offer Test Report

general
Medium confidence
Research Finding
Principle

[company] Ad Tracker 2025 "Audiophile"

general
Medium confidence
Research Finding
Principle

[company] 2026 Mass Offer Test Report

formcheckout
Medium confidence
Research Finding
Principle

Texas Switcher Insights - January 2026

general
Medium confidence
Research Finding
Principle

Texas Switcher Insights - Q1 2025

general
Medium confidence
Research Finding
Principle

Texas Switcher Insights - December 2025

general
Medium confidence
Research Finding
Principle

Texas Switcher Insights - October 2025

pricingpdp
Medium confidence
Research Finding
Principle

TX Switcher Insights - August 2025

pricingpdp
Medium confidence
Research Finding
Principle

Texas Switcher Insights - June 2025

formcheckout
Medium confidence
Research Finding
Principle

Texas Switcher Insights - November 2025

formcheckout
Medium confidence
Research Finding
Principle

Rewind 2025

general
High confidence
Winning Pattern
Winner

exp-68.0-[company]-abandoned-cart-lp

Landing Pagecheckout
Low confidence
Winning Pattern
Winner

exp-80.0-dp-all-price-points-on-plan-cards

Pricing
Expected lift: 15%-25%
High confidence
Winning Pattern
Winner

Homepage Redesign 2.0

Homepagehomepage
Expected lift: 0%-5%
Low confidence
Losing Pattern
Loser

Mobile & Tablet Grid Builder Experience

Mobileproduct-listing
Expected lift: -10%--20%
High confidence
Winning Pattern
Winner

Pricing Prominency on Grid

Pricingproduct-listing
Expected lift: 10%-20%
High confidence
Winning Pattern
Winner

Mobile Super Nav Clarity

Mobile
Expected lift: 10%-15%
High confidence
Winning Pattern
Winner

Homepage Use Case

Homepagehomepage
Expected lift: 5%-15%
High confidence
Winning Pattern
Winner

Homepage Hero Redesign

Homepagehomepage
Expected lift: 5%-5%
Medium confidence
Winning Pattern
Winner

Texas Grid Plan Builder

Product Comparisonproduct-listing
Expected lift: 15%-25%
High confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations