Skip to main content

1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Ux Principle
Principle

[company] Average Monthly Billing (AMB) Enrollment Experience

accountaccount
High confidence
Ux Principle
Principle

UX Research Report: Testing Personalized vs. Standard Plan Selection for [company] OE Flow

formcheckout
High confidence
Research Finding
Principle

OAM Dashboard - Bill Shock Awareness Messaging Study

accountaccount
Medium confidence
Ux Principle
Principle

[DE] SMB LP Usability Study V2

layouthomepage
Medium confidence
Ux Principle
Principle

UX Research Report: [company] Average Monthly Billing Redesign (Early Static Concept)

accountaccount
High confidence
Research Finding
Principle

VPP: Users on Competitor Demand Response Programs

productpdp
High confidence
Ux Principle
Principle

All Brands - One-Click Swap Flow Study

accountaccount
High confidence
Ux Principle
Principle

Multibrand | Usability Test | App | TOS Flow Prototypes

mobile
Medium confidence
Research Finding
Principle

[company] | App | Preference Test| EV Battery status card UI

mobile
Medium confidence
Research Finding
Principle

Problem Solution Mapping - Online Enrollment

formcheckout
High confidence
Research Finding
Principle

Problem Solution Mapping - SWAP

general
High confidence
Research Finding
Principle

Problem Solution Mapping - AMB

pricingaccount
High confidence
Research Finding
Principle

VHE Decline Survey

productpdp
High confidence
Research Finding
Principle

[company] OAM Experience Survey

accountaccount
High confidence
Research Finding
Principle

2025 [company] Benchmark Results (UserTesting)

formcheckout
Medium confidence
Research Finding
Principle

September 2025 Wheelock all brands

layouthomepage
High confidence
Research Finding
Principle

[company] OAM Experience Survey

accountaccount
High confidence
Research Finding
Principle

October 2025 Wheelock all brands

layouthomepage
High confidence
Ux Principle
Principle

VPP Enrolled Experience Study- Jan 2026

productpdp
Medium confidence
Research Finding
Principle

Problem Solution Mapping - TOS

general
High confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations