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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Test Idea
Inconclusive

Pattern #83: Progressive Fields

formsproduct
Low confidence
Test Idea
Winner

Pattern #77: Filled Or Ghost Buttons

ctacheckout
Medium confidence
Test Idea
Inconclusive

Pattern #78: Tags, Badges And Structured Information

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #81: Localized Greeting Headline

copyany
Low confidence
Test Idea
Inconclusive

Pattern #76: Infinite Scrolling Or Pagination

navigationlisting
Low confidence
Test Idea
Inconclusive

Pattern #85: Benefit Button

ctaproduct
Low confidence
Test Idea
Inconclusive

Pattern #84: Where Should We Send Your Code

otherany
Low confidence
Test Idea
Inconclusive

Pattern #79: Product Highlights

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #82: Onboarding Callouts

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #69: Autodiscounting

pricingcheckout
Low confidence
Test Idea
Inconclusive

Pattern #68: Welcome Discount

pricingproduct
Low confidence
Test Idea
Inconclusive

Pattern #72: Priming Step

layoutlisting
Low confidence
Test Idea
Inconclusive

Pattern #73: Source Personalized Testimonial

social_proofany
Low confidence
Test Idea
Inconclusive

Pattern #75: Personalized Greeting Headline

copyany
Low confidence
Test Idea
Inconclusive

Pattern #67: Currency & Taxes

pricingcheckout
Low confidence
Test Idea
Inconclusive

Pattern #70: Combined Social Signup & Login

otherany
Low confidence
Test Idea
Inconclusive

Pattern #66: Complementary Upsell

othercheckout
Low confidence
Test Idea
Inconclusive

Pattern #71: Personalized Next Step

personalizationproduct
Low confidence
Test Idea
Inconclusive

Pattern #74: Source Personalized Headline

copyany
Low confidence
Test Idea
Winner

Pattern #57: Maybe Later

othercontent
Low confidence

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