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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea
Inconclusive

Pattern #118: Category Images

imagerylisting
Low confidence
Test Idea
Inconclusive

Pattern #117: Company Logos

social_proofpricing
Low confidence
Test Idea
Inconclusive

Pattern #124: Confirmed Selection

othercheckout
Low confidence
Test Idea
Inconclusive

Pattern #119: Unselected Or Selected Defaults

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #120: Supporting Theme Images

imagerylisting
Low confidence
Test Idea
Inconclusive

Pattern #123: Single Or Double Column Form Fields

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #111: Field Explanations

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #113: More Or Fewer Plans

pricingproduct
Low confidence
Test Idea
Inconclusive

Pattern #109: Required Field Labels

formsproduct
Low confidence
Test Idea
Inconclusive

Pattern #108: Frequently Asked Questions

othercheckout
Low confidence
Test Idea
Inconclusive

Pattern #114: Less Or More Visible Prices

pricingcheckout
Low confidence
Test Idea
Inconclusive

Pattern #107: Contrast Links & Buttons

ctaproduct
Low confidence
Test Idea
Inconclusive

Pattern #112: Lower Price Frames

pricingproduct
Low confidence
Test Idea
Inconclusive

Pattern #110: Optional Field Labels

formssignup
Low confidence
Test Idea
Inconclusive

Pattern #115: Pricing Comparison Table

pricingcheckout
Low confidence
Test Idea
Inconclusive

Pattern #106: Back Buttons

ctacheckout
Low confidence
Test Idea
Inconclusive

Pattern #97: Bigger Form Fields

formsproduct
Low confidence
Test Idea
Inconclusive

Pattern #103: Money Back Guarantee

trustcheckout
Low confidence
Test Idea
Inconclusive

Pattern #96: Single Focus Photos

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #102: Expanded Or Condensed Layout

layoutlisting
Low confidence

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