1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Pattern #21: What It's Worth

pricingshopping_cart

Pattern #23: Inline Link Nudge

Pattern #17: Least Or Most Expensive First

Pattern #18: Single Or Alternative Buttons

Pattern #24: Visible Availability

Pattern #20: Canned Response

Pattern #9: Multiple Steps

Expected lift: 5%-10%

High confidence

Pattern #11: Gradual Reassurance

Pattern #12: Payment First

Pattern #7: Social Counts

social_proofproduct

Expected lift: 0%-5%

Medium confidence

Pattern #15: Bulleted Reassurances

Pattern #6: Customer Star Ratings

social_proofcheckout

Pattern #14: Exposed Menu Options

navigationproduct

Expected lift: 0%-5%

High confidence

Pattern #10: Postponed Modal Forms

Pattern #8: Natural Language Forms

formshome_landing

Pattern #13: Centered Forms & Buttons

Pattern #3: Fewer Form Fields

Personalized Next Step

personalizationthank_you

Expected lift: 5%-10%

High confidence

Pattern #1: Remove Coupon Fields

Medium confidence

Cart Reminder And Recently Viewed

personalizationsignup

Expected lift: 5%-10%

High confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations