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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea
Winner

Pattern #41: Sticky Call To Action

ctacheckout
Expected lift: 0%-5%
Medium confidence
Test Idea
Inconclusive

Pattern #42: Countdown Timer

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Pattern #36: Fewer Or More Results

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #45: Benefit Bar

copycheckout
Low confidence
Test Idea
Inconclusive

Pattern #39: Product Size References

otherany
Low confidence
Test Idea
Inconclusive

Pattern #37: List Or Grid View

layoutlisting
Low confidence
Test Idea
Inconclusive

Pattern #31: Instant Filter Results

navigationlisting
Low confidence
Test Idea
Inconclusive

Pattern #32: Condensed List

layoutlisting
Low confidence
Test Idea
Inconclusive

Pattern #26: Cart Reminder And Recently Viewed

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #33: Example Situations

otherhome_landing
Low confidence
Test Idea
Inconclusive

Pattern #35: Floating Labels

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #29: Surfaced Content

otherhome_landing
Low confidence
Test Idea
Inconclusive

Pattern #30: Authentic Photos

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #27: More For Less Headline

copyproduct
Low confidence
Test Idea
Inconclusive

Pattern #34: Open In A New Tab

navigationproduct
Low confidence
Test Idea
Inconclusive

Pattern #28: Easiest Fields First

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #16: Welcome Mat - Partial

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #21: What It's Worth

pricingshopping_cart
Low confidence
Test Idea
Inconclusive

Pattern #22: Empowering Headline

copyhome_landing
Low confidence
Test Idea
Inconclusive

Pattern #19: Benefit Testimonials

social_proofproduct
Low confidence

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