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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea
Inconclusive

Pattern #141: Square or Rounded Buttons

ctaproduct
Low confidence
Leaked Test
Winner

Walmart: Product Page — New Product Page Layout

layoutproduct
Low confidence
Leaked Test
Loser

Etsy: Product Page — Customer Reviews Banner

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #139: Page Level Navigation

navigationproduct
Low confidence
Test Idea
Inconclusive

Pattern #137: Visible Filters

navigationlisting
Low confidence
Leaked Test
Winner

Etsy: Product Page — Category Links Vs Breadcrumbs

navigationproduct
Low confidence
Test Idea
Inconclusive

Pattern #133: Product Availability

otherlisting
Low confidence
Test Idea
Inconclusive

Pattern #127: Vague Or Specific Benefits

copysignup
Low confidence
Test Idea
Inconclusive

Pattern #132: One Time Payment Copy

pricingproduct
Low confidence
Test Idea
Inconclusive

Pattern #131: Authority

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #128: Standard Or Superscript Price Format

formscheckout
Low confidence
Test Idea
Inconclusive

Pattern #135: Product Categories

otherproduct
Low confidence
Test Idea
Inconclusive

Pattern #134: Optional or Confident Recommendation

othercheckout
Low confidence
Test Idea
Inconclusive

Pattern #130: Visible Or Hidden Offer Pages

pricinghome_landing
Low confidence
Test Idea
Inconclusive

Pattern #129: Right Or Left Aligned Forms

formssignup
Low confidence
Test Idea
Inconclusive

Pattern #126: Bottom Or Left Thumbnails

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #122: Zigzag Layout

layoutproduct
Low confidence
Test Idea
Inconclusive

Pattern #125: Unit Prices

pricingproduct
Low confidence
Test Idea
Inconclusive

Pattern #124: Confirmed Selection

othercheckout
Low confidence
Test Idea
Inconclusive

Pattern #116: Links Or Buttons

ctalisting
Low confidence

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