1,100+ A/B Test Results & CRO Research

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1,183 results

Pattern #4: Testimonials

social_proofcheckout

Pattern #1: Remove Coupon Fields

Medium confidence

Pattern #3: Fewer Form Fields

Autoplay Video

imagerythank_you

Expected lift: 0%-10%

High confidence

Pattern #2: Icon Labels

Expected lift: 5%-15%

High confidence

Canned Response

Expected lift: 5%-10%

High confidence

Lower Price Frames

Expected lift: 5%-15%

High confidence

Blurred Product Background

Expected lift: 0%-10%

High confidence

Forced Action

Expected lift: 5%-20%

High confidence

Least Or Most Expensive First

Expected lift: 5%-10%

Medium confidence

Free Shipping

pricingshopping_cart

Expected lift: 5%-10%

Medium confidence

Company Logos

social_proofpricing

Expected lift: 5%-10%

Medium confidence

How It Works

Expected lift: 5%-10%

Medium confidence

One Time Payment Copy

Expected lift: 5%-20%

High confidence

What It's Worth

Expected lift: 5%-20%

High confidence

Right Or Left Aligned Forms

Expected lift: 5%-15%

Medium confidence

Floating Labels

Field Explanations

Complementary Upsell

pricingcheckout

Single Or Double Column Form Fields

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