1,100+ A/B Test Results & CRO Research

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1,186 results

Pattern #5: Top Aligned Labels

Cart Reminder And Recently Viewed

personalizationsignup

Expected lift: 5%-10%

High confidence

Canned Response

Expected lift: 5%-10%

High confidence

Personalized Next Step

personalizationthank_you

Expected lift: 5%-10%

High confidence

Pattern #3: Fewer Form Fields

Authority

social_proofsignup

Expected lift: 5%-15%

High confidence

Pattern #1: Remove Coupon Fields

Medium confidence

Autoplay Video

imagerythank_you

Expected lift: 0%-10%

High confidence

Pattern #4: Testimonials

social_proofcheckout

Forced Action

Expected lift: 5%-20%

High confidence

Least Or Most Expensive First

Expected lift: 5%-10%

Medium confidence

Right Or Left Aligned Forms

Expected lift: 5%-15%

Medium confidence

Free Shipping

pricingshopping_cart

Expected lift: 5%-10%

Medium confidence

What It's Worth

Expected lift: 5%-20%

High confidence

Blurred Product Background

Expected lift: 0%-10%

High confidence

Company Logos

social_proofpricing

Expected lift: 5%-10%

Medium confidence

How It Works

Expected lift: 5%-10%

Medium confidence

Lower Price Frames

Expected lift: 5%-15%

High confidence

One Time Payment Copy

Expected lift: 5%-20%

High confidence

More Or Fewer Plans

Expected lift: 5%-10%

Medium confidence

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