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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea
Inconclusive

Currency & Taxes

pricingcheckout
Low confidence
Test Idea
Inconclusive

Fewer Form Fields

formscheckout
Low confidence
Test Idea
Inconclusive

Frequently Asked Questions

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Testimonials

social_proofcheckout
Low confidence
Test Idea
Winner

More Or Fewer Plans

pricingpricing
Expected lift: 5%-10%
Medium confidence
Test Idea
Inconclusive

Floating Labels

formscheckout
Low confidence
Test Idea
Inconclusive

Trust Seals

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Pay Later

pricingcheckout
Low confidence
Test Idea
Inconclusive

Easiest Fields First

formscheckout
Low confidence
Test Idea
Inconclusive

Urgent Next Day Delivery

copycheckout
Low confidence
Test Idea
Inconclusive

Progress Bar

navigationcheckout
Low confidence
Test Idea
Inconclusive

Tunnel

navigationcheckout
Low confidence
Test Idea
Inconclusive

Autodiscounting

formscheckout
Low confidence
Test Idea
Inconclusive

Optional or Confident Recommendation

pricingcheckout
Low confidence
Test Idea
Inconclusive

Standard Or Superscript Price Format

pricingcheckout
Low confidence
Test Idea
Inconclusive

Pricing Comparison Table

pricingcheckout
Low confidence
Test Idea
Inconclusive

Add More For Extra Incentive

formscheckout
Low confidence
Test Idea
Inconclusive

Benefit Bar

layoutlisting
Low confidence
Test Idea
Inconclusive

Countdown Timer

formslisting
Low confidence
Test Idea
Inconclusive

Long Titles

copylisting
Low confidence

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