1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Winning Pattern

Plan Page Zip Modal CTA Copy

Hero/CTApricing

Expected lift: 5%-5%

Medium confidence

Winning Pattern

Mobile Plan Page Zip Modal Simplification

Expected lift: 15%-25%

High confidence

Winning Pattern

US North Address Bar

Expected lift: 5%-15%

Medium confidence

Winning Pattern

Mobile Plan Page Zip Modal Relevance

Expected lift: 5%-10%

Medium confidence

Auto Pay Opt-In / Unlock

Expected lift: -10%--25%

High confidence

Get Started CTA

Expected lift: 0%--5%

Winning Pattern

Grid Page Progress Bar

Landing Pageproduct-listing

Expected lift: 5%-5%

Medium confidence

Grid Plan Colors

Product Comparisonproduct-listing

Expected lift: -5%--5%

Medium confidence

We're Holding Your Rate Urgency

Expected lift: 0%--5%

Rate Toggle

Expected lift: 0%--5%

Winning Pattern

Homepage

Homepagehomepage

Expected lift: 15%-25%

High confidence

Winning Pattern

Grid Page

Product Comparisonproduct-listing

Expected lift: 5%-10%

Medium confidence

Winning Pattern

Grid Page Reorder

Product Comparisonproduct-listing

Expected lift: 5%-10%

Medium confidence

Winning Pattern

Grid Page Testimonials

Product Comparisonproduct-listing

Expected lift: 5%-5%

Grid Attributes

Product Comparisonproduct-listing

Expected lift: -5%--5%

Grid vs List Layout

Product Comparisonproduct-listing

Expected lift: -15%--25%

High confidence

Winning Pattern

Grid Hero

Product Comparisonproduct-listing

Expected lift: 0%-5%

Winning Pattern

Homepage / Grid

Homepagehomepage

Expected lift: 0%-0%

Checkout

Checkoutcheckout

Expected lift: -5%--10%

Medium confidence

Winning Pattern

Mobile Checkout

Expected lift: 5%-5%

Medium confidence

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