1,100+ A/B Test Results & CRO Research

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1,183 results

Airbnb: Signup — Its Videos On The Host Signup Page

Google: Listing Page — Is Hinting That Labels With Icons Are Better Than Labels Alone

Airbnb: Signup — Bigger Button After Running This Design Experiment

Airbnb: Product Page — Are Visible Cancellation Graphs Too Much -

Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass

Booking.com: Homepage — Icon Labels Replicating Google's Recent Experiment

formshome_landing

Airbnb: Product Page — 3 Button Labels (All Rejected)

Zalando: Product Page — A/B Tested Company Logos And A Smaller Add-To-Cart Button

social_proofproduct

Netflix: Homepage — Tested Home Page Patterns

otherhome_landing

Netflix: Homepage — Free Trials

otherhome_landing

Google: Listing Page — Recommended Questions Are Better Off Below Search Results

navigationlisting

Netflix: Homepage — Secondary Sign-in And Sign-up Calls To Action

otherhome_landing

Airbnb: Product Page — Display Customer Ratings

social_proofproduct

Amazon: Product Page — Beautifully Designed And Failed Three vs. Two Column Layout Experiment

Zalando: Product Page — Black Add-To-Cart Buttons

Airbnb: Homepage — Full Height Photos On Their Landing Page

imageryhome_landing

Airbnb: Signup — Signup, This Experiment Suggests

Google: Listing Page — The List Vs The Grid

Amazon: Product Page — Product Availability And Price Belong Closer Towards Add To Cart

Netflix: Pricing Page — Single Plan Recommendation (Rejected)

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