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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Leaked Test
Winner

Booking.com: Listing Page — Better Calendar Widget

otherlisting
Low confidence
Leaked Test
Loser

Amazon: Product Page — Wider Buy Boxes On Their Product Pages

otherproduct
Low confidence
Leaked Test
Winner

Booking.com: Homepage — Rounded Corners On Multiple Elements

otherhome_landing
Low confidence
Leaked Test
Winner

Amazon: Listing Page — Better Product Information For Their Listing Tiles

formslisting
Low confidence
Leaked Test
Loser

Etsy: Product Page — Showing Price Ranges Might Be Inferior

pricingproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — "In X Carts" Social Proof Message

social_proofproduct
Low confidence
Leaked Test
Winner

Amazon: Product Page — Floating Product Page Navigation

navigationproduct
Low confidence
Leaked Test
Loser

Amazon: Product Page — Product Description Format

formsproduct
Low confidence
Leaked Test
Loser

Walmart: Site-wide — Big Navigation A/B Test With 8 Confounded UI Changes

navigationany
Low confidence
Leaked Test
Winner

Walmart: Product Page — 2nd Take On Its Navigation (Winner)

navigationproduct
Low confidence
Leaked Test
Winner

Reverb.com: Product Page — UI Redesign Succeeds

otherproduct
Low confidence
Leaked Test
Loser

Booking.com: Homepage — Highly Prominent Deals Page

otherhome_landing
Low confidence
Leaked Test
Winner

Etsy: Homepage — 3 Footer Variations With Their Story And Customer Support Links

otherhome_landing
Low confidence
Leaked Test
Winner

Etsy: Site-wide — High Contrast Button Style

ctaany
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Hidden Vs Shown Price Totals

pricinglisting
Low confidence
Leaked Test
Loser

Etsy: Product Page — Etsy: Floating Buy Box (Rejected)

layoutproduct
Low confidence
Leaked Test
Loser

Etsy: Product Page — Customer Reviews Banner

social_proofproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — Category Links Vs Breadcrumbs

navigationproduct
Low confidence
Test Idea
Inconclusive

Pattern #137: Visible Filters

navigationlisting
Low confidence
Leaked Test
Winner

Etsy: Product Page — Black vs Yellow Add To Cart Buttons

ctaproduct
Low confidence

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