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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Leaked Test
Winner

Bol.com: Product Page — More Padded Button

ctaproduct
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — More Filters On Their Listing Screens With This Outcome

navigationlisting
Low confidence
Leaked Test
Winner

Walmart: Homepage — Winning Homepage

otherhome_landing
Low confidence
Leaked Test
Winner

Amazon: Product Page — Product Option Selector

otherproduct
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Leap Redesign Experiment For New Hosts

otherhome_landing
Low confidence
Leaked Test
Loser

Airbnb: Homepage — Natural Language Form

formshome_landing
Low confidence
Leaked Test
Winner

Amazon: Product Page — Bigger Price Style

pricingproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — Different Price Style

pricingproduct
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Let Customers Explore Listings

otherhome_landing
Low confidence
Leaked Test
Winner

Etsy: Listing Page — 5 Vs 4 Listing Tiles

otherlisting
Low confidence
Leaked Test
Winner

Etsy: Product Page — Extra Product Collections

otherproduct
Low confidence
Leaked Test
Loser

Etsy: Listing Page — Suggesting That Less Isn't Necessarily More

otherlisting
Low confidence
Leaked Test
Loser

Walmart: Listing Page — 4 vs 3 Column Listing Pages

layoutlisting
Low confidence
Leaked Test
Winner

Amazon: Product Page — Extra Product Information On Book Pages

formsproduct
Low confidence
Leaked Test
Winner

Walmart: Product Page — Popular Product Tags

otherproduct
Low confidence
Leaked Test
Loser

Amazon: Product Page — Bottom Aligned Product Thumbnails

imageryproduct
Low confidence
Leaked Test
Winner

Etsy: Listing Page — The Left Column Vs Overlay Filters On Listing Pages

navigationlisting
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Infamous Infinite Scroll

navigationhome_landing
Low confidence
Leaked Test
Winner

Etsy: Product Page — Required Field Labels

formsproduct
Low confidence
Leaked Test
Loser

Etsy: Product Page — Showing Price Ranges Might Be Inferior

pricingproduct
Low confidence

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