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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Leaked Test
Winner

Etsy: Product Page — How Etsy's Product Page Design Evolved Between 2019 And 2020

otherproduct
Low confidence
Leaked Test
Winner

Bol.com: Product Page — Showing Product Quantity Options Is Better

otherproduct
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Better Placement For Saving Properties

otherlisting
Low confidence
Leaked Test
Winner

Bol.com: Listing Page — Expanded Color and Brand Filters

navigationlisting
Low confidence
Leaked Test
Winner

Netflix: Homepage — 4 Secondary Choices - All Of

otherhome_landing
Low confidence
Leaked Test
Winner

Amazon: Product Page — Full Vs. Fixed Width Layout

layoutproduct
Low confidence
Leaked Test
Winner

Amazon: Product Page — Both Add-To-Cart And Buy Now Buttons

ctaproduct
Low confidence
Leaked Test
Winner

Amazon: Product Page — One Time Purchase Vs Subscription Experiment

otherproduct
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Customer Rating Averages Above Search Results

social_prooflisting
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Homepage Experiment

otherhome_landing
Low confidence
Leaked Test
Winner

Amazon: Product Page — Product Reassurances

trustproduct
Low confidence
Leaked Test
Winner

Airbnb: Product Page — Replicates Airbnb's Experiment Which Confirms A Better Customer Rating Format

social_proofproduct
Low confidence
Leaked Test
Winner

Amazon: Listing Page — The List Vs Grid Layout

layoutlisting
Low confidence
Leaked Test
Winner

Amazon: Product Page — Showing Structured Product Details Is Better

otherproduct
Low confidence
Leaked Test
Loser

Airbnb: Product Page — Auto Suggested Dates In This Failed A/B Test

otherproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — Product Quantity Options Receive A Confirmation From This A/B Test

otherproduct
Low confidence
Leaked Test
Winner

Airbnb: Product Page — That A Higher Button Position Is Better

ctaproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — Winning Shipping Timeline

pricingproduct
Low confidence
Leaked Test
Loser

Airbnb: Product Page — Next Available Date Suggestions

otherproduct
Low confidence
Leaked Test
Winner

Walmart: Homepage — Winning Homepage

otherhome_landing
Low confidence

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