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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Test Idea
Inconclusive

Benefit Bar

layoutlisting
Low confidence
Test Idea
Inconclusive

Persistent Filters

layoutlisting
Low confidence
Test Idea
Inconclusive

Countdown Timer

formslisting
Low confidence
Test Idea
Winner

Multiple Steps

navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Inconclusive

Above The Fold Call To Action

ctalisting
Low confidence
Test Idea
Inconclusive

Long Titles

copylisting
Low confidence
Test Idea
Inconclusive

Instant Filter Results

layoutlisting
Low confidence
Test Idea
Winner

Remove Coupon Fields

formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Inconclusive

Auto Suggest

personalizationcheckout
Low confidence
Test Idea
Inconclusive

Centered Forms & Buttons

ctalisting
Low confidence
Test Idea
Inconclusive

Links Or Buttons

ctalisting
Low confidence
Test Idea
Inconclusive

Repeated Bottom Call To Action

ctalisting
Low confidence
Test Idea
Inconclusive

Social Counts

social_prooflisting
Low confidence
Test Idea
Inconclusive

Already Viewed Label

copylisting
Low confidence
Test Idea
Inconclusive

Money Back Guarantee

trustlisting
Low confidence
Test Idea
Inconclusive

Exposed Menu Options

layoutlisting
Low confidence
Test Idea
Inconclusive

Hover Button

ctalisting
Low confidence
Test Idea
Inconclusive

Tags, Badges And Structured Information

layoutlisting
Low confidence
Test Idea
Inconclusive

Search Keyword Highlighting

personalizationlisting
Low confidence
Test Idea
Inconclusive

Fewer Or More Results

layoutlisting
Low confidence

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